A travel video isn’t just a way to share vacation memories. It is excellent content for a YouTube channel and even a source of income for many people. It’s not enough to make a slideshow about your trip if you want to become the next Mark Wiens. It takes a lot of preparation and hard work to make a video that will get you thousands of views.
Here are eight easy tips for those just starting travel blogs – but they do over all the basics.
1. Get to Know Your Audience
When you decide to set up a YouTube channel, no matter what the theme is, it is very important to know who you want to watch your videos. Try to imagine how old your viewers are, where they are from, and what other interests they might have. Knowing all of this will impact your filming style, language, attitude, and general content. It can be a bit tricky with travel videos, though, as this topic can be interesting to almost everyone. That’s why you need to decide whether to target your videos at young adventurous people searching for their next destination, armchair travelers who love high-quality content, or someone else altogether.
2. Learn from the Best
Watch videos by other travelers for inspiration. Observe their filming techniques, the places they visit, and the stories they tell. It doesn’t mean you should copy everything they do – quite the contrary. Take note of what their videos don’t have and think of how you can make yours better.
3. Engage your Audience
Attractive footage is not enough to make your videos outstanding. The way you talk to your audience and what effects you use to get their attention is really what counts. These are the things that make your filming style unique. Create an engaging introduction for each video – show the trip’s highlights and tease the viewers with out-of-context captions. Make sure you end your videos with a call to action to subscribe and leave comments or announce the next vlog episode.
4. Be Useful
People watch travel videos to learn something about places they’ve never visited or find out more about a country they’re planning to visit. Covering the most famous tourist traps won’t do you any good – everyone knows about them. YouTube is jam-packed with videos about the Eiffel Tower and the Statue of Liberty, so it would be very difficult to come up with something new about them. Better to focus on less-popular destinations, interact with the locals, and try to get one-of-a-kind content.
5. Research the Destination Beforehand
Reading about the country in an airplane seat may be sufficient for an ordinary tourist. But if you’re going to create videos for YouTube, not just for fun, you have to do a bit more planning. Make a list of cool things to do and places to visit and think about how you can talk about them in the most engaging way.
6. Write a Script
Improvisation is a rare gift, so you’d better come prepared. Make a list of topics you want to cover. For example, you can divide the video into parts: cuisine, architecture, traditions, sightseeing, etc. Write down what you’re going to say and show so your audience will want to continue watching. It is also very important to think about combining different camera shots and angles so that viewers don’t get tired of closeups or monotonous full shots.
7. Get the Equipment
Nowadays, the latest smartphones have built-in cameras, and you can use just your phone to get amazing footage. At least, it will be enough at the beginning, so you don’t have to invest in a costly video camera. You can always upgrade later, and even buy a drone for stunning bird’s eye views or an underwater camera. But you will need some additional equipment:
- a stabilizer or a tripod to avoid camera shake
- a selfie-stick
- a clip-on microphone to ensure your voice is loud and clear
- extra chargers and power banks
8. Edit your Video
When you’ve filmed everything you wanted, it’s time to edit your footage. And you don’t need professional editing software on your computer to get the results you want, either. You can choose an online video editor to turn raw footage into something extraordinary. Fastreel, WeVideo, and Clipchamp are among the best online tools you can use to compress large files, cut, crop, and merge clips, and even change the video speed. If you’re more into mobile editing and all your videos are shot with your smartphone, you can check out apps like Quik App and InShot, available for iOS and Android.